Custom Cardboard Counter Display

In the display stand series, the cardboard counter display is a paper product, which is a display stand made of cardboard. Cardboard counter displays of various shapes can often be found in major supermarkets, shopping malls and some large-scale events and exhibitions. Many brand merchants use the cardboard counter display as a conventional promotional item display prop, whether it is a new product launch, or a holiday event promotion or a paper display stand for a promotional event, it has achieved good results. The use of cardboard counter display is of great help to enhance the brand image of the product in the store, create a festive atmosphere, and drive the sales of the product.
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Q: How to process the order ?
1.Pls send us the files you have , such as logo AI file , printing file .
2.We will send you the template of the box after our designer finished it , and we will go ahead to do the pre-production sample after you confirmed the template .
3.We will show you the video of the finished sample , after you confirmed the sample , we will start to do mass production .
4.We will show you video after the bulk order ready , and then ship out to you .

Q: How to protect the box without damage during shipping ?
Each box will pack by poly bag , and 20pcs~30pcs pieces in a stronger carton box , and all the carton corner with plastic protector.

Q: What’s shipping option ?
We can ship by UPS , DHL for small order , and bulk order we can ship by sea , DDP , DDU , CIF service available .

Q: How can you guarantee your quality? If we don’t satisfied your quality,how will you do?
Normally we do samples for you to confirm everything, and production will be same as samples, and each process with 100% inspection to control quality

Q: How to protect the box without damage during shipping ?
Each box will pack by poly bag , and 20pcs~30pcs pieces in a stronger carton box , and all the carton corner with plastic protector.

Q: Is there any choice for the lining inside the box ?
We can offer paper card lining , EVA lining ,EPE lining , Sponge lining , satin lining , blister lining , I can recommend you suitable lining according to your product .

Q: What’s the logo craft ?
We can do hot stamping logo , UV logo , embossed logo , debossed logo.

Q: What’s lead time for bulk order ?
Normally our lead time is 5-12 working days.

Q: Do you have Europe EPR tax number?
Yes, JERL have got legal Europe tax number since 2022, including France Packaging EPR, Paper EPR and Germany Packaging EPR.

Q: How to make payment?
T/T, D/P, L/C, PAYPAL, Western Union, Online Transfer, Apple Pay, Googel Pay, Afterpay/Clearpay, and others. For more options, please contact us.


In the display cabinet, the cardboard counter display is the most common, the most frequently used and the most widely used display prop. In order to attract and attract customers to the greatest extent, the cardboard counter display production must give full play to the designer's creative ability and rich imagination to create an unconventional aesthetic image. At the same time, the authenticity of aesthetic creation must be paid attention to in the production, that is, the information conveyed must be accurate, without exaggeration and bluffing, which is also a very critical issue in the production of modern commercial cardboard counter displays.Next, I will give you a detailed introduction to the knowledge of cardboard counter display.

Features of cardboard counter display

Display function

A particularly important function of the cardboard counter display in the shopping mall is that it can have a strong visual impact, which can be used to attract the attention of consumers, attract customers to enter the store to buy goods, increase the flow of customers in the store, and promote more More consumers come into the store to buy goods, which is one of the ways to increase store sales.

Display function

The cardboard counter display can also be the same as the shelf. The products can be displayed according to weight, price, type, color, and category, which is convenient for consumers to view and purchase. It can also give consumers a good image, and then promote consumers to quickly trade. This is one of the ways to increase sales in your store.

Publicity function

A key role of the cardboard counter display is to package the exhibits. Through the lighting effect and appearance design effect of the display cabinet, the appearance of the exhibits can be more attractive to customers. The strong display effect through the cardboard counter can improve the customer’s purchase of goods. desire.

Rendering function

With the help of the display effect of the cardboard counter display, the exhibits can be very convenient for customers to watch and purchase, and they can also give customers a good and deep impression.

Rules for making cardboard counter displays

The purpose of display cabinet production is to make the audience receive information most effectively in a limited time and space. Therefore, the production of cardboard counter display revolves around how to effectively improve the efficiency and quality of display activities. In addition to the design of the display environment itself, the design of the display form of the display objects is also an important content of the cardboard counter display production. Therefore, in addition to studying the basic rules of general space design, it is the basic premise of counter production to study the visual physiological and psychological process of people viewing the display objects.
The collection of exhibits will form a variety of visual factors, which affect the vision to varying degrees. There are certain commonalities in the way humans observe things, and the study of these commonalities is the basic starting point for our study of visual laws.
The research on visual psychology and artistic psychology has made great progress in modern times, and the results of these aspects are widely used in the design of modern exhibitions. Based on the commonality in visual behavior, many principles of plane composition, three-dimensional composition and color composition have been introduced into the production of cardboard counter display, and relatively complete design principles and rules have been formed in the practice of counter production.
The use of straight lines, curves, circles, triangles and rectangles is the most basic design visual element. Straight line is the most common phenomenon in vision, and it is also one of the most widely used visual elements in the production of cardboard counter display. Properly used straight line will have a clear visual effect. Properly applied curves in the display can enrich the overall effect, create a changing effect rich in rhythm and rhythm, and change the cold and severe atmosphere caused by simple straight lines.
From a geometrical point of view, a circle is a shape surrounded by a continuous curve, and the points on the curve are equidistant from the center of the shape. A circle is a very useful shape from a counter making perspective, it can be either a solid disc or a hollow ring. The use of circles should make all parts of the whole effective and harmonious. The use of shapes such as triangles or rhombus can produce richer visual imagination and contrast effects in the production of cardboard counters; in the composition, a group of triangles in different positions are usually arranged into asymmetrical Produce rich and narrative changes. The rectangles in the display are actually two forms, namely rectangles and squares. The organic combination of rectangles and cubes with different areas and volumes can cause countless variations. This is also one of the most common ways to demonstrate in practice.
customized Cardboard Counter Display

Three elements of cardboard counter display design

The design of showcases needs to consider regional factors

The regional factors must be considered in the design process of the cardboard counter display mainly refers to the shape and size of the display cabinet and how to arrange the positions of the various parts. The initial perception of these characteristics is the primary consideration in the design process of the cardboard counter display. factor. Of course, regional factors also include the fit between the display cabinet and the placement, and the coordination between the color of the display cabinet and various series of products, placement, lighting, etc. This is consistent with the concept of color science. It should help to make the matching of various colors more coordinated, and the product positioning should be the main focus to determine whether the visual sense to be given to users is a solemn and modern sense, a sense of fashion and freshness, or other positioning. The main thing is to coordinate and match the design colors of the showcase, which is embodied in the coordination between the product and the cardboard counter display, which should give people a sense of logic, rather than there is a big disconnect between the two, which will make it difficult for consumers to disagree. You have a deep memory of your product in the store information.

The design of showcases needs to consider aesthetic factors.

The second is to consider the aesthetic factors of people, which is mainly reflected in the relative position of the cardboard counter display and the relative position of the display cabinet and the display cabinet and the balance and stability of the display cabinet. The stability and balance can be better if the stability and balance are excellent. To convey to consumers the meaning that the brand wants to express, the overall feeling is divided into various types, such as relaxed and pleasant or elegant and solemn.
After solving these relatively rare problems, the cardboard counter display design should be perfect in details. For example, to solve the practicability of display cabinets, make it easy for brand promoters to operate, and let consumers see product information conveniently and easily; It must do its environmental protection work well…

The display cabinet design needs to consider the display factors.

The brand is not only the object of display and sales, but these products are also integrated into the store atmosphere and play an indispensable role in the store. The display layout of the products not only reflects a static information in the store, but also greatly The degree will be converted into visual dynamic information and affect consumers’ consumption behavior. Therefore, the display design of the cardboard counter should be integrated with the display of the product, so that the sales smell of the product is revealed between the display cabinet and the product display, so the successful product display and cardboard display. The counter display itself is also a “static salesman”. Under the premise of grasping the display information, the cardboard counter display design is carried out. The principle is: to classify the key promotion products and key recommended products, classify the high-end, mid-range, and resistant products, and display the display with clear priorities. In principle, key commodities should be given conspicuous positions and a strong visual experience. Only by fully considering the above problems, doing a good job in communication, and carrying out the cardboard counter display design step by step, can we produce excellent products.
Cardboard Counter Display wholesaler

Reference points for cardboard counter display production

Sense of the times and national style

Commodities are the product of a certain level of science and technology and the development of social productive forces.Essentially, it reflects the evolution of history and the development and progress of human society. Therefore, the production of display cabinets as an information medium between commodities and consumers must also have distinct characteristics of the times. Specifically, the production of modern commercial cardboard counter display is to use the advanced science and technology of human society and modern business management methods, and use the material convenience brought by the large-scale production of the industrialized society. To complete the media planning that belongs to the commercial category, and then to change the shopping psychology of customers with a new concept of goods, so that consumers can make an organic choice of goods under the influence of the display form. Practice has proved that the more successful designs often have a high-intensity sense of stimulation or a sense of unconventional form, which is in line with the high emotion determined by high technology and modern life style, thus arousing people’s sense of beauty. A design that lacks a sense of the times lacks visual impact, so it is not easy to attract people’s attention.

Environmental concept

The lot used for cardboard counter display mainly appeals to people’s visual and auditory feelings, and it has a close connection with people’s activity place – the environment. At the same time, it also constitutes an important aspect of the urban human landscape, so its environmental concept must be fully emphasized. The production of cardboard counter display exists in the large system of people-environment. Therefore, in the specific design, it must be comprehensively designed from the overall space.It is necessary to comprehensively consider the characteristics of the color, architecture, road width and climatic seasons of the environment, which is especially important in the design of neon lights, storefront displays, electronic display advertisements, and poster advertisements. Starting from the requirements of the overall urban planning and the beauty of the environment, unified requirements and planning should be put forward for its design. Only through systematic planning and design can a dazzling array of prosperous streetscapes be formed. On the contrary, there will be a feeling of clutter.

Intuitive aesthetic effect

Our first impression of a trade show is made in a very short period of time.As a result, “the shortest time and the greatest amount of information” has become a major issue to be solved by the modern cardboard counter display production. Psychological research shows that the aesthetic effect of “intuition” emphasizes the momentary observation, which is the intuitive grasp of the essential content of things under the premise of previous experience and reason. This kind of momentary observation is the emotional reflection caused by the stimulation of the subject by the aesthetic object, which enriches the image of the object in the process of imagination, and leaves a clear feeling and strong impression of the object in his mind.
custom Cardboard Counter Display

The characteristics of cardboard counter display compared to other showcases

The display appearance of the cardboard counter can be printed in various colors, which is an excellent advertising carrier.

The cardboard counter display is entirely (or mainly) made of printing paper and high-hardness cardboard, which is enough to carry promotional products and meets strict environmental protection requirements.

The cardboard counter display is suitable for various large-scale promotional activities, stores, shopping malls, exhibitions, etc. The image, color and appearance can be easily and innovatively designed, and the publicity effect is excellent.

The cardboard counter display is light in weight, can be flattened and stacked, saves transportation and logistics costs, and can be reused.

It is economical and extremely useful. After the seller has used it, it is convenient to place and recycle due to the improvement of factors such as the appearance and image of the product.

The cardboard counter display production can be matched with different paper materials according to the needs of customers and bearing objects, and can be combined with other materials (metal, wood, plastic, etc.) to form a mixed structure display rack.

It is convenient for the supplier to directly transport the goods from the place of origin to the final point of sale for unpacking and selling, saving the cost of repeated stacking and packaging.The cardboard counter display has high economic value. It has the effect of attracting customers and promoting products for any business place of operation, and it also has the effect of improving the image of the product and the company's reputation for the company.

New product announcement

In this society that attaches great importance to the first impression and has a serious curiosity, the cardboard counter display, as a product of a new type of promotion tool, is more in line with the consumer psychology of consumers. Not long ago, when a successful businessman talked about his successful experience, he made no secret of the fact that two-thirds of people in actual purchases made purchase decisions on an ad hoc basis, so advertisements are the facade. Indeed, it is only through advertising that the product is buzzed that sales will increase significantly. The cardboard counter display is the facade of the products sold and promoted.Therefore, the first step in using cardboard counters to display promotions is to attract people into the store.

Lead customers to stay. How to attract customers to pay attention to the products and cause them to like them? The cardboard counter display can attract customers' attention by virtue of its novel images, bright colors, unique ideas, etc., so that they can stay and then like the products in the advertisement. The unique machine, the well-known cardboard counter display can generally play an unexpected role.11. Drive Desire to Buy Stimulating customers to buy is the central effect of cardboard counter displays. Based on this, it is necessary to capture the concerns and excitement of customers.Originally, the previous induction work was to promote the customer's desire to buy, and the customer's purchase decision went through a process.

Cardboard Counter Display suppliers

How to choose a cardboard counter display manufacturer

Because the cardboard counter display has many advantages such as economy and practicality, free design, flexible and beautiful pattern and color, high advertising bearing effect, convenient transportation and packaging, and environmental protection, it has been accepted by all walks of life. After more than 10 years of development in the cardboard counter display industry, many cardboard counter display manufacturers have appeared all over the country. How to find a good cardboard counter display manufacturer has become a difficult problem faced by many customers.
There are so many cardboard counter display manufacturers, why can’t every one make a paper display stand? A very important reason is the complex structure of the cardboard counter display. Structural design is the soul of the cardboard counter display. The shapes are ever-changing. How to do this with paper is a difficult problem. In addition, paper has to achieve load-bearing, so the structural requirements are very high. Therefore, to make high-quality cardboard counter display, it is necessary to have a good structural designer. Structural design software is also very important. A good software can do more with less.
The computer automatic proofing machine is equipped, which improves the efficiency of proofing and highlights the advantages of structural optimization. Proofing a cardboard counter display generally only takes 1 to 2 days, and it takes about 3 days for complex ones. Most of those who have not been able to submit samples for a long time do not have a proofing machine. Such factories do not have time to optimize the structure, and the products produced will not be very good, especially when making pile heads with complex structures.
The quality of the structural design directly affects the quality of the showcases produced. Paper is not like wood and iron. It is just like it is produced when it is proofed. The cardboard counter displays the proofing when the paper is already mounted and flattened, and the proofing effect is generally good. Many customers feel very good when they receive the samples, but usually some manufacturers produce garbage and hand them over, and placing them in the store not only fails to achieve the expected effect of the cardboard counter display, but also affects the company’s image. In fact, when designing the display structure of the cardboard counter, it is necessary to consider the deformation during the production process, as well as the attitude of the manufacturer’s boss, because the quality of the materials used directly affects the deformation and the load-bearing of the shelves.
Factory site. The volume displayed on the cardboard counter is large, 100~200 sets occupy a container, and the required site area is at least 1,000 square meters.
Arrangement of production process. The smoothness of a company’s production process directly affects the delivery time.
As for production, it is very important to have an experienced production manager, because there are many accessories displayed on the cardboard counter, and the manager is responsible for how to arrange and quality control each part. If the factory manager is inexperienced, the display cabinets will be completely out of shape, because the quality of the cardboard during the drying process of the glue and how to press it are very particular about how much each time is pressed. It is also necessary to have someone do quality control during production.
customized Cardboard Counter Displays
If you don't know which kind of box suitable for your product, you can contact us, we will give you some professional advice according to your product .
Please attach your box design (preferably AI and CDR format ). Got multiple files? Put all your files in a folder and compress the folder into ZIP or RAR file. (File Type: AI|CDR|doc|excel|png|jpeg|csv|pdf) Alternatively, send through your RFQ by email. [email protected]
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