Custom Mystery Boxes

Mystery box is “blind buy”. There are various dolls in the box. Before you open the bag, you won’t know what’s in the bag. So buying a mystery box is also a time to fight for luck and luck! The playing method of the mystery box can be traced back to Japan’s Fukuoka and twist eggs, which are closely linked to the curiosity hunting psychology of consumers, and the most attractive factor is “randomness”. There are different types of dolls in the mystery box. Most of these dolls are a set of 12, but when you smoke the mystery box, you don’t know which one is in the box, which is basically based on luck. When consumers buy, they increase their expectations for the items in the mystery box, which makes them more mysterious.

Q: How to process the order ?
1.Pls send us the files you have , such as logo AI file , printing file .
2.We will send you the template of the box after our designer finished it , and we will go ahead to do the pre-production sample after you confirmed the template .
3.We will show you the video of the finished sample , after you confirmed the sample , we will start to do mass production .
4.We will show you video after the bulk order ready , and then ship out to you .

Q: How to protect the box without damage during shipping ?
Each box will pack by poly bag , and 20pcs~30pcs pieces in a stronger carton box , and all the carton corner with plastic protector.

Q: What’s shipping option ?
We can ship by UPS , DHL for small order , and bulk order we can ship by sea , DDP , DDU , CIF service available .

Q: How can you guarantee your quality? If we don’t satisfied your quality,how will you do?
Normally we do samples for you to confirm everything, and production will be same as samples, and each process with 100% inspection to control quality

Q: How to protect the box without damage during shipping ?
Each box will pack by poly bag , and 20pcs~30pcs pieces in a stronger carton box , and all the carton corner with plastic protector.

Q: Is there any choice for the lining inside the box ?
We can offer paper card lining , EVA lining ,EPE lining , Sponge lining , satin lining , blister lining , I can recommend you suitable lining according to your product .

Q: What’s the logo craft ?
We can do hot stamping logo , UV logo , embossed logo , debossed logo.

Q: What’s lead time for bulk order ?
Normally our lead time is 5-12 working days.

Q: Do you have Europe EPR tax number?
Yes, JERL have got legal Europe tax number since 2022, including France Packaging EPR, Paper EPR and Germany Packaging EPR.

Q: How to make payment?
T/T, D/P, L/C, PAYPAL, Western Union, Online Transfer, Apple Pay, Googel Pay, Afterpay/Clearpay, and others. For more options, please contact us.

Mystery box, as the name suggests, is a box that can be touched but can’t see what’s inside. Only when you open it can you know what you’ve opened. Usually there will be some animation or game peripherals installed inside.

What young people remove from the mystery box is surprise, feelings, and the continuation of childlike innocence. At the same time, the mystery box has been carefully designed in the movements, expressions and clothes of cartoon characters, and has the attributes of “cute” and “cool”. It is very “healing” for young people under the pressure of work and life. It is a kind of spiritual relaxation. In addition, the price is not too high, and many people will buy it. If you are lucky enough to collect a set, placing it on the desk and shelf is not only a dress, but also a sense of achievement.
Recently, there is a popular words on the Internet that “There is only one box for surprise and luck”. This box refers to the popular “lucky box”, which many people may have seen. It appears in busy streets and subway stations. There are beautifully packed boxes in a machine. It is impossible to know what goods are in the box, but you often hear startling cries from the crowd next to the machine, There are joy and surprise.After doll machine and lipstick machine, mystery box has once again become a popular online celebrity product in major shopping malls. Consumers can’t know the specific product style in advance.

Origin of mystery box

The original intention of the lucky box is to bring a sense of ceremony and surprise to people’s lives. It is pursued by many people, mostly young people, and it also brings luck to many people like its name. It is often revealed on the Internet that mobile phones, iPads, and big brand lipstick have been removed from the box. It is precisely because of this that it attracts a large number of people who want to take a chance.
“Mystery box” marketing originated in Japan at the end of the Meiji period. At that time, Japanese department stores would sell blessing bags during the new year. The contents of blessing bags would not be disclosed in advance, but they often put goods higher than the price of blessing bags. For example, the price of blessing bags was 10000 yen, and the label price of goods in blessing bags was usually 11000 yen. Although the price of blessing bags is usually not high, the business of blessing bags in department stores has improved, and over time has become a regular means of promotion during the new year. However, the way of blessing bag promotion is usually used as the tail goods of goods. Users can not only get an interesting experience, but also businesses can successfully clear inventory. Later, there began to be some transparent blessing bags to let users know the contents of the blessing bags.

Fukushima’s marketing ideas continued to the Japanese model market in the 1980s. At that time, a large number of model lovers made models and commercialized them, so there was an offline machine called “egg twisting machine”. The “egg twisting machine” is roughly the same as Fukushima, but it is more concentrated in the fields of secondary element, ACG and so on. Most of the products sold are animation IP handmade, toy models, jewelry pendant and so on. Twisted egg has been popular in Japan for nearly 50 years. In recent years, the “twisted egg machine” can often be seen in domestic offline shopping malls. Twisted egg users also have the saying that twisted egg destroys their lives and enters the pit for three generations.

In the 1990s, China began a series of “set card marketing”, which can be seen as the early application of “mystery box” marketing in China. The most typical representative cases are simply face water margin hero cards such as small raccoons and small masters. In fact, there were many similar card marketing at that time, such as Xiaoao Jianghu character cards, game king peripheral cards, etc., but due to many characters, great collection challenges, the flat face unit price of Water Margin hero cards was low For students and children, it has become the collective childhood memories of almost the entire post-90s generation, and some of the attack power, defense power and other settings of card characters can be used as table game props for secondary application.

Later, in the 21st century, the concept of “mystery box” has been gradually finalized, and a small number of “mystery box” discussions began in China around 2012, but it was not until bubble Mart vigorously developed “mystery box” products in 2016 that “mystery box” marketing became popular and activated the adult trend game market at one stroke. Bubble Mart not only rushed to the top of tmall’s “model toys” category, but also caused a grand event of more than 2000 people queuing at 6:00 a.m. when the limited sale of Xidan Joy City in Beijing at the end of 2018, which was comparable to the scene when iPhone4 was released that year. Today, “mystery box” has been mature and applied in various marketing scenarios, especially by generation Z people. Random goods can be purchased online by means of “hard luck”. The setting of “offline supermarket and mystery box machine” has gradually become another offline traffic entry after “doll grabbing machine”.

What is the thinking logic of the mystery box?

It mainly uses consumers’ curiosity and uncertainty to open the box, which makes consumers unable to stop and indulge. Offline mystery boxes are really popular because of this business logic. Offline mystery boxes come from Japan. Most of the products in mystery boxes are single, mainly dolls, hand-made, and animation peripherals. However, such mystery boxes have a narrow customer base, which can only attract some customers who are interested in these products. Can this problem be solved? ‘ Online mystery box perfectly solves this problem, and there are more.

advantages of online mystery box

First of all, online mystery box products are no longer single, no longer limited to what products can be placed in a small space of the machine, and various products can be placed at will to attract different customer groups, so as to increase the customer group in a large range. Second, mystery box products are not single, and 10 box rooms or 100 box rooms can be set. At the same time, there are no restrictions on product categories, product volume and product amount, It can attract various customer groups.

Generally, it has the unique functions of the mystery box, including the mystery box extractor, the perspective card of the mystery box extractor, the prompt card of the mystery box extractor, the shake of the * * mystery box, etc. As the core function of developing mystery box applet, box extractor is an important support for customer experience. It needs good interaction design to make customers have fun, smoke comfortably and buy safely. It is also the purpose of developing mystery box applet.

How did the mystery box develop

The mystery box means that the customer can’t know the specific style of the product in advance, but just know what it is. This has a strong randomness. Only after the customer buys it, can he open the box to know what style of product he has drawn. The uncertainty of this mystery box drawing will stimulate you to buy repeatedly. Recently, this mystery box drawing method has become an addictive thing for customers, which is similar to buying lottery tickets and has a lot of luck.
In a sense, there is also a social nature of mystery boxes. mystery boxes that you don’t have can be exchanged. By collecting mystery boxes, you can link consumers with different age identities. Everyone has a common interest and can have many common topics. The mystery box market has the advantages of high customer unit price, no loss, easy replenishment and less competition. With the continuous emergence of new things in the mystery box model, a good business model has been formed, which is a business field with great potential.

value of the mystery box

advantages of online mystery box?

protect the product

online mystery box products are no longer single, no longer limited to what products can be placed in a small space of the machine, and various products can be placed at will to attract different customer groups, so as to increase the customer group in a large range. Second, mystery box products are not single, and 10 box rooms or 100 box rooms can be set. At the same time, there are no restrictions on product categories, product volume and product amount, It can attract various customer groups.

make carry easier

From the late 1980s, canned ribs can be directly unscrewed type to the current various box types. At this stage, it is more convenient to store, transport and sell, and it is also more convenient for people to use. This purpose is also very important. If the box itself is too bulky and there is no portable design, even if the shape is beautiful, it is not a qualified box. A qualified gift box should not only have good-looking packaging, but also have a comfortable sense of use.

make product beauty and lovely

Good-looking macaron gift box packaging can make people feel spiritual pleasure, can meet people’s needs for beauty. Nowadays, most of the goods are similar packaging and shapes, a single image makes people’s eyes feel tired, and the outstanding macaron box packaging in the shape, color collocation, and pattern will be more distinctive, so that we have a deeper impression of packaging, but also the product Have a deeper impression. This is the result of the aesthetics of the packaging design, and the exquisite and unique packaging design plays the role of a “silent salesman”, so the packaging design should be considered from the perspective of aesthetics.

environmental protection

Environmental protection from two levels to achieve, one is moderate packaging, not waste of resources; Second, the use of materials pays attention to scientificity, and comprehensively considers some problems attached to packaging, such as whether there are side effects on human health, the handling or recycling of packaging materials, etc., to achieve “green” packaging. A good macaron box will be made of high-quality paper materials, which are not easy to deform and damp, and can be used for variety of purposes, in our life, we can also use gift box to make some things, such as round boxes can be used to arrange flowers, hold pens, ect.., and can also be made into toys for children to play.

mystery boxes market introduction

Psychologists believe that people will be curious about things with uncertain factors. Before opening the mystery box, you don’t know what it is. Whether you buy it offline or draw it online, you will never know which one you will get until the moment you open it. At the moment you open it, the sense of uncertainty will be eliminated, and the brain region responsible for the reward process will be activated, so that consumers can have a hedonic experience.
“Surprise consumption” has promoted the development of the mystery box economy, but in fact, this marketing model has always existed in our lives. Just like TV dramas always leave the most critical and wonderful plot at the last minute, people will miss it and will be very eager to know the plot behind. So super front on-demand was born. Businesses will untie the catenary after creating suspense for us, thus bringing pleasure to consumers and stimulating consumer consumption.
Bubble Mart has made mystery box popular in all walks of life. Book mystery boxes and air ticket mystery boxes have been launched one after another. Book lovers can choose the series they are interested in according to their preferences. You don’t know which book you will receive. The price of this kind of mystery box is basically between 49-99. The value of the books in your lucky bag is higher than the value you buy. Therefore, even if you don’t smoke the books you like, you will feel “good”. Due to the impact of the epidemic last year, the tourism market is very cold. Many tourism companies have launched ticket mystery boxes. Gen Z likes to challenge new things most. A walk away trip with unknown destinations is often more attractive than what has been planned.
While promoting economic development, mystery boxes have also brought many benefits to consumers. Spend 99 yuan to get a ticket, spend 59 yuan to draw a very rare hidden money, and use extremely low prices to obtain goods with a value far higher than this and unexpected happiness. This is the reason why most people are willing to pay for mystery boxes.

However, many unscrupulous businesses will also use this mentality to do some “bad things” because of the particularity of not returning or changing the mystery box after it is sold. On the surface, many businesses use the name of the mystery box to clean up the inventory and replace the defective with the good. They put some defective products into the blessing bag, and the goods they are waiting for are actually defective after they are opened, which is really a blow to the enthusiasm of consumers.
Of course, not all mystery box businesses can become bigger, stronger and smooth sailing. Bubble Mart has also experienced a sharp decline in stocks. Previously, a famous IP cloud series of bubble Mart was boycotted by the public because of the designer’s political problems. Although bubble Mart broke the contract with its designer and removed all the products of the series at the first time, it still lost many loyal fans.
Although the mystery box economy has set off a wave of trends, it is difficult for a company to attract customers without its own characteristics or excellent management mode. The main reason why bubble Mart can survive in the mystery box industry is that it has several major IPS with its own characteristics, and has always maintained the speed of updating the series. Every updated series has innovation. In June this year, bopomat and domestic cosmetics juduo jointly launched a series of cosmetics. The IP specially designed for bopomat was designed on the cosmetics packaging, and the sales volume was very optimistic. mystery box also began to March like other fields, and we hope that the combination of mystery box and various fields will bring you surprises.
Compare the “ruotang ruolai nanci” series of mystery boxes released the year before last, which is combined with the famous female characters in ancient times, such as Li Qingzhao, Diao Chan, Wang Zhaojun and other national style designs. When they first came out, they almost rushed to buy. Everyone once thought that ruotang would become another big mystery box after bubble mart, but the image of the following ruotang series is almost the same as that of the first time, Put together, I can’t tell which series is which, so that the sales of the following models are not as high as the first one. If you want to share the popularity of the mystery box, you still need some strength.
For some people, the mystery box may only pay the IQ tax, which is a useless toy, but for generation Z, the mystery box is not just a toy. They enjoy the different experience and simple happiness that the mystery box gives them, and the sense of achievement when they see the wall full IP series they collect. Moreover, because the mystery box itself is ornamental, it is very happy to watch it alone.

There are also some people who have expanded their social circle because of the mystery box. Some “social phobias” may not dare to talk to others at all in real life, but they can talk with others across the Internet. The significance of the mystery box for such people is more like a link of connection. Naturally, there will be endless topics when everyone gathers for the same hobby. Therefore, I think the value of the mystery box is far more than the so-called selling price defined by it. Consumer products are not only the product itself. Gen Z pays more attention to the pleasant experience that the product can bring them. It can also be said that the mystery box is priceless for them. After all, “it’s hard for a thousand dollars to buy you happy”.

Of course, while enjoying the joy brought by the mystery box, everyone should pay attention not to consume blindly, and do what they can. Don’t consume ahead of time because of the “top” for a while, and don’t let what should make people happy become anxiety. Generation Z has changed the consumption concept, and they have created new space for many industries to display, and also given more possibilities to the market economy. In a word, the mystery box economy should be standardized in addition to innovation.

If you don't know which kind of box suitable for your product, you can contact us, we will give you some professional advice according to your product .